The Lookbook is a resource that supports the implementation of the NSW
Healthy School Canteen Strategy. It is an inspirational look at how five schools in NSW have marketed and promoted healthier choices in their canteen.
You can use the Lookbook for ideas on how to make Everyday foods and drinks stand out and sell well in your canteen. The featured schools have creatively applied the 4Ps of marketing to get the right PRODUCT in the right PLACE at a favourable PRICE using the right PROMOTION to attract students to Everyday foods and drinks.
All schools in NSW would have received a copy of the Lookbook. To view and download the PDF version, click here.
For marketing tips and information on the 4Ps, visit the Marketing a healthy canteen page on the Healthy School Canteens website. The website also has a selection of promotional materials such as posters and stickers available for download and printing.