How we work with the food industry
At Healthy Kids Association we work with the food industry in a variety of ways. From product reformulations to school canteen marketing, we’re involved with the food industry at every stage of the food chain, from farm to fork. The infographic below shows that Healthy Kids Association works with the food industry in a variety of ways.
Working with Healthy Kids Association is very beneficial if a food company wants access to the canteen market. We can:
- We can assist manufacturers to understand the canteen guidelines specific to their state/territory, and the Everyday/Occasional or GREEN, AMBER and RED classification of products for schools. This is necessary if a company is focusing on their school canteen marketing strategy.
- We can explain to distributors the unique business model that is the school canteen market. The canteen market is different to other food outlets and understanding how it differs and how it is unique is vital if a company wants to distribute their products through school canteens.
Promote product reformulation
We can guide food industry to make their products healthier and more suitable for sale in school canteens. This specific school canteen marketing is essential if a product is to successfully sell at school canteens.
Promote healthy products and non-food products
Our Healthy Kids Product Registration Scheme means companies can register their food and drinks in our School Canteen Buyers’ Guide. For NSW product registration, products need to meet the NSW Healthy School Canteen Strategy Food and Drink Benchmark as well as having a minimum 3.5 Health Star Rating. For ACT, NT, QLD, SA, TAS and VIC, products need to meet the HKA GREEN and AMBER criteria, as well as the state/territory specific school canteen guidelines, in order to be registered and promoted by us in those states/territories. This Buyers’ Guide is used by school canteens across Australia and is one of the most comprehensive lists of products that are suitable to sell in school canteens.
Healthy Kids can assist companies with non-food products and services with their school canteen marketing by giving access to the school canteen market through advertising and at the Healthy Kids Food Exhibition and Training Day. We can also help non-food products and services access the school canteen market.