Vegetable Week & The Big Vegie Crunch


Only 5% of NSW children eat enough vegetables. We’re on a mission to change that stat, by increasing children’s knowledge, exposure and positive attitudes towards vegetables.

Get involved!

Vegetable Week, featuring the fun event ‘The Big Vegie Crunch,’ is a free, quick and easy school-based event for NSW primary schools, funded by NSW Health.

‘The Big Vegie Crunch’ is an attempt by NSW primary school students to break the record for the highest number of children eating vegetables simultaneously – and to get kids excited about vegetables!

It’s a fantastic and veg-citing way to start your school year with a health-promoting crunch.

Vegetable Week 2021  will run from Monday 15 March to Friday 19 March, with The Big Vegie Crunch held at 10am on Thursday 18 March.

It’s not too late to register! Schools can register right up until the end of Vegetable Week, Friday 19 March. 

Register here!

What do registered schools receive? 

Registered schools will receive a whole vegetable patch of digital resources to help you run the event at your school including:  

  • Get ready eNewsletters
  • Classroom, whole of school and home activity ideas
  • Organisational hints and tips
  • Ready-to-go communication resources
  • Access to the super funky ‘The Big Vegie Crunch’ theme song
  • Access to ‘The Big Vegie Crunch’ countdown tool
  • A template to print your own ‘I crunched today! Did you?’ student stickers

Please note that resources are provided in digital format only. Unlike Fruit & Veg Month, which is held in Term 3, there are no hardcopy resources provided for Vegetable Week & The Big Vegie Crunch. 

The Big Vegie Crunch Countdown and Tally


Total Number of NSW primary students crunching on March 18 at 10am


Total Number of NSW primary students crunching at another time over Vegetable Week


Totals last updated: 03/03/2021 12:28 am

If your school has registered for Vegetable Week & The Big Vegie Crunch, please head to your School Countdown Clock so we can include your student numbers in the tally!

Not registered yet? It’s not too late. Register now!

What happened in 2020?

An amazing  88,961 students registered across 373 schools. Of these, 32,069 students crunched together at 10am on Thursday March 5 and a further 12,065 students crunched over Vegetable Week. Although that was an awful lot of vegetable eating, it wasn’t enough to break the event’s previous records. So, peas join us in 2021 and lettuce try again!

For further questions, please contact us.