Vegetable Week & The Big Vegie Crunch


Only 5% of NSW children eat enough vegetables. We’re on a mission to change that stat, by increasing children’s knowledge, exposure and positive attitudes towards vegetables.

Get involved!

Vegetable Week, featuring the fun event ‘The Big Vegie Crunch,’ is a free, quick and easy school-based event for NSW primary schools.

‘The Big Vegie Crunch’ is an attempt by NSW primary school students to break the record for the highest number of children eating vegetables simultaneously – and to get kids excited about vegetables!

It’s a fantastic and veg-citing way to start your school year with a health-promoting crunch.

Vegetable Week & The Big Vegie Crunch 2024 will run from Monday 18 March to Friday 22 March with The Big Vegie Crunch to be held on Thursday 21 March at 10am.

Register now for Vegetable Week & The Big Vegie Crunch 2024.

What happened in 2023?

An amazing 108,325 students registered across 473 schools. Of these, 36,380 students crunched together at 10 am on Thursday 30 March and 9,974 students crunched another time during Vegetable Week. Although that was an awful lot of vegetable eating, it wasn’t enough to break the event’s previous records. So, please join us in 2024 and let’s try again!

For further questions, please contact us.

2023 School Competition Winners 

After an incredibly difficult selection process of so many amazing Vegie Mascots, we have chosen ‘Cabb the Cabbage’ as the winner of the School Competition 2023:

The two runner-ups were:

The winning school will receive a $400 Vegie gift voucher and the two runner-up schools will each get a $250 voucher. Frida will receive Cabb the Cabbage printed on totebags for her whole class.

What Vegetable Week & Big Vegie Crunch resources are available? 

We have a whole vegetable patch of digital resources to help your school, including:  

  • Hard-copy ‘I crunched’ stickers, for each participating student
  • Access to apply for one of the $75 vegie grants
  • Get ready eNewsletters
  • Classroom, whole of school and home activity ideas
  • Organisational hints and tips
  • Ready-to-go communication resources
  • Access to the super funky ‘The Big Vegie Crunch’ theme song
  • Vegi-ful recipes 
  • A personalised countdown clock so you can all crunch together