Healthy Kids Product Registration Scheme (PRS)
The Healthy Kids Product Registration Scheme (PRS) is the leading food and drink registration program for school canteens. Registered products are listed in the Healthy Kids School Canteen Buyers’ Guide, which is highly regarded and used by school canteen managers to assist them choose healthier products for their school canteen menus.
In 2017 we will publish a separate NSW Buyers’ Guide which will provide information on products meeting the NSW Healthy School Canteen Strategy food and drink criteria using a voluntary high achievement benchmark. This will be a new strategy in 2017, and all NSW school will be invited to start working towards a minimum benchmark. The NSW Buyers’ Guide will list products as ‘Everyday’ or ‘Occasional’ using a food and drink criteria based on the Australian Dietary Guidelines and Health Star Rating.
The Buyers’ Guide, sent to all other states and territories (limited to 300 schools in WA), will continue to list products as GREEN or AMBER using each of the state/territory food and drink strategies.
Healthy Kids Product Registration offers companies a wide variety of marketing options to reach over 8,000 school canteens across Australia (limited to 300 schools in WA), however the NSW Ministry of Health advised us in November 2016 that there will be no advertising in the NSW Buyers’ Guide. We will therefore provide an opportunity for marketing to NSW schools via the Term 1 and Term 3 Healthy Kids Members’ Magazines.
Registration for the 2017 Buyers’ Guide print catalogue has now closed…
Companies are still able to download the Product Registration Application pack which includes a list of benefits and advertising opportunities. If you’d like to advertise, please contact Ali Morgan on 02 9876 1300 or email email@example.com in the first instance, so she can explain your NSW-specific options.
You can still register products for states using the GREEN, AMBER and RED system. These products will be listed on the online Buyers’ Guide.
Making changes to your registration
If you would like to make any changes to your application, please notify us via email.
As part of the Product Registration Scheme, Healthy Kids conducts an annual compliance rrogram. See the Compliance Booklet for more information.
An official note from the Healthy School Canteens team at the Department of Education:
“Further to our food industry consultation on 20 October 2016 in Parramatta, we are pleased to advise you that the updated Healthy School Canteen Strategy was released on 28 February 2017. The strategy focuses on increasing the availability of healthy food and drink options in school canteens to make the healthy choice, the easy choice.
“The updated strategy is consistent with the 2013 Australian Dietary Guidelines and includes the use of the Health Star rating for some packaged foods.
“The traffic light system on the former Fresh Tastes @ School strategy has been replaced. The focus of the updated strategy is on increasing ‘Everyday’ foods and meals to comprise at least ¾ of the menu and reducing ‘Occasional’ foods to no more than ¼ of the menu. Most ‘Occasional’ foods are packaged and are required to meet a Health Star Rating of 3.5 or above and also meet portion limits. ‘Everyday’ foods and drinks are not required to meet a Health Star Rating cut-off.
“Information on how to calculate the Health Star Ratings for products can be found on the Australian Government’s Health Star Rating website.
“Schools will transition to the strategy over a three-year period (2017–2019). The transition will be responsive to canteen operating arrangements, product availability, rural and remote locations and community and cultural expectations.
“Food industry representatives will be invited to participate in a face-to-face forum later in March to provide the opportunity to discuss the implementation of the strategy. Further details will be provided shortly.
“For more information about the strategy. visit the new Healthy School Canteens website.
“For any enquiries about the updated Healthy School Canteen Strategy, please email: firstname.lastname@example.org
“Your support for the transition to this important strategy is much appreciated.”
The Healthy School Canteens team – NSW Department of Education